The Information Age has created the expectation for instant gratification. While KWIPPED sets the expectation for Renters that suppliers will quote within 24 hours, the first supplier to respond will have a significant advantage. Most renters receive quotes within a couple hours of creating the request.
Renters usually involve others in the organization with the decision to schedule equipment. This means they may forward quotes they receive on KWIPPED to other influencers and decision makers. If you are the first supplier to quote, your quote will create the internal momentum in the organization required to move forward and biased by your solution.
Being responsive also establishes trust and credibility. If you respond to messages as soon as you receive them, the renter will trust that you will also respond in a timely manner if something goes wrong during the rental.