Original article published on the laboratoryequipment.com blog. Read complete article here. We officially introduced KWIPPED’s equipment rental marketplace to the laboratory sciences industry this spring at one of the world’s largest laboratory sciences trade shows, Pittcon 2016. KWIPPED was a big hit at Pittcon, with potential renters and suppliers alike, but along with creating quite a buzz, we also learned something very interesting and unexpected about the industry’s perception of equipment rental. Something we intend to change. Read the whole article to find out what we learned.