These days, it’s a bit cliche to say that something is the “Uber of ___”. After all, how many “Ubers” can we have? But when a company disrupts a traditionally static industry by bringing together buyers and sellers, it’s hard to come up with a better analogy. I’m not going to say that KWIPPED is the Uber of the equipment rental business, but they’re certainly trying to be. Read the entire article on Forbes.