Why 2015 is the year of live streaming.
The Periscope app allows anyone with a smartphone to broadcast or view a live stream. The technology to enable instant access to a global audience may be one of the most profound innovations in the event industry over the past decade. Why? Because broadcasting live events takes event marketing outreach to a new dimension.KWIPPED was recently asked by The Social Tables Blog why we thought Twitter was important for events and meetings.
— Social Tables (@socialtables) October 1, 2015
While Twitter can be used in a variety of ways to promote and enhance events, we responded that the most valuable aspect of Twitter for events is PERISCOPE!
If you’re new to Periscope here are a few key things to know:
- Periscope is owned by Twitter. Earlier this year, Twitter acquired Periscope in an effort to compete against other live streaming services.
- You don’t need a Twitter account to create a Periscope, but it helps. As an event professional, Twitter is a great way to get the attention of industry leaders and potential clientele. Using hashtags and mentions can get you in front of the right audience. Not sure how to do that? Click here for the basics.
- The set up for Periscope is simple. Just download the app (available for iOS and Android) and follow the set up instructions.
- Make your profile amazing: Bios are searchable on Periscope – be sure to use appropriate keywords and hashtags. If you can, use your name for your Periscope account. Unfortunately, Periscope only allows one user account per install.
- Plan ahead: Sometimes your broadcasts will be spontaneous, but to be successful, plan your live streams ahead of time. If you plan ahead, you can generate interest for the event through Twitter. If you schedule your posts through Hootsuite or another social media scheduling app, you can add specific times your broadcasts will air.
To see more tips on how to broadcast through Periscope, visit Get Response’s blog. Once your profile is set up and optimized, try out some takes in order to get used to the technology. Once you’re ready, try the following techniques to market your event.
Powerful Promotion Tips with Periscope
1. Run flash discounts or a special
Looking to attract more event attendees? Use Periscope to run a flash competition or offer a special code to buy to specific viewers. This type of broadcast can be spontaneous or planned in advance!
Hold a 7-Days-of-Periscope giveaway leading up to the event. Set a specific time each day and ask event-related trivia to give free passes or discounts.
2. Hold a behind-the-scenes broadcast
Give your event attendees or fans a candid glimpse of who you are. Perhaps you’re opening a new box of event goodies or having a planning session with your crew. Let your fans see you as genuine people.
Once you complete some of your event set-up, periscope the final result. Got all those table centers up and going? Show the world. Or, run a short “before” setup session and follow up with a completed “after” session.
3. Hold a Q & A session for presenters or special guests
For those who cannot make your event, let them have a sneak peak. Sometimes those who are unable to attend your event are your biggest fans. They will love the sharing of special features – and eventually make their way to one of your future events.
A guest speaker flies in a day ahead of time. Take them to lunch and ask them to engage in a short live Q&A session over lunch.
4. Live stream your opening event
Similar to bullet point no. 3, appease your non-paying fans by streaming your opening events. If someone views your broadcast who doesn’t know about your event, you might just spark a new relationship.
5. Surprise your fans with a big announcement
This technique requires a little planning. The time and date of the big reveal should be announced on social media or other marketing outlet beforehand.
Announce your event schedule, guest speakers, or key note speaker! This is a great way to get your audience amped up for your event!
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What is your favorite way to use periscope during your events? Comment below.